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Arnold Palmer's CenterCup | Entry Area

Ford’s Garage cofounders launch Arnold Palmer-themed dining and golf concept

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By: News Staff, Sarah Kinbar and Ashley Gurbal Kritzer

The hospitality company that turned Ford Motor Co.’s brand into a sit-down restaurant has a vision for another iconic brand: golf legend Arnold Palmer.

Arnold Palmer Enterprises has signed a licensing deal with Tampa-based 23 Restaurant Services, the cofounder and Florida operators of Ford’s Garage, to create a dining and entertainment concept called Arnold Palmer’s CenterCup. The first location will be in Gainesville; 23 Restaurant Services already has signed a deal to open it in open-air lifestyle center Butler Town Center.

President Marc Brown of 23 Restaurant Services, who spoke with Orlando Business Journal from the Arnold Palmer Invitational, said his group has a great relationship with a landlord in Gainesville thanks to another restaurant the group has there.